Better By Sport Better By Sport

We Are Better By Sport

The Better by Sport® multigenerational team and advisors are from all corners of the world,
driven by curiosity, learning hunger, energy and passion in an active lifestyle. 
We have been working for and consulted to world top brands in digital technology, semiconductors, mobility, venture capital, private equity, media, sport and health such as: Google, Intel, Intel Capital, Nokia, Samsung, TSMC, Air Liquide, L’Oréal, Logitech, GE Healthcare, Arthrex, Nike Japan, Fuji TV, Deloitte, McKinsey, as well as government and institutions: Australian Federal Government, United Nations, Centre Cardio-Thoracique de Monaco since 1990, International Olympic Committee – Medical Commission (2000).

J. Chris Lonchampt


Co-Founder, President CEO, Global Sport and Health

Sports passion: alpine skiing, running, hiking, sailing, tennis, team sports.

Favourite travel experience: Japan. Why? I realized a dream on Hokkaido, professional alpine ski instruction with a great team and seafood!

Didier Barani


Co-founder, Chief Scientist, Monaco-Nice France

Sports passion: alpine skiing, ironman triathlon, mountain biking, hiking, team sports.

Favourite travel experience: North America. Why? a fabulous trip across the West Coast, great moments of joy and happiness shared in family.

Ghislaine Achalid


HEAD OF PROJECTS FRANCE, ADAPTED PHYSICAL ACTIVITY, PARIS

Sports passion: dance, running, French boxe, Jazz dance again!

Favourite travel experience: Patients' inner journey. Why? Human being can show unsuspected courage and grit!

Allen Clement


HEAD OF DIGITAL ARCHITECTURE AND SERVICES, ZÜRICH SWITZERLAND

Sports passion: Ultimate Frisbee and team coaching, bouldering, snowboarding.

Favourite travel experience: Colombia. Why? I spent over two weeks backpacking with my four year old. Experiencing a new continent with her was amazing!

Pierre Guimard


General Manager USA, Tampa Florida

Sports passion: alpine skiing, soccer, hiking and tennis.
Favourite travel experience: Yellow Stone and Big Sky area. Why? It is a place where my family and I get away from everything and enjoy outdoor activities together such as skiing, hiking and seeing many natural wonders.

Bobby Julich OLY


Former Pro Cyclist Consultant, Atlanta area USA

Sports passion: road cycling (2004 Athens Olympics Time Trial silver medal), mountain biking, golf, team sports and what ever sport my daughters want to play in the driveway or back yard.

Favourite travel experience: Japan. Why? I was mesmerized by the culture, customs, history, cuisine, technology and people.

Roger Hinkson


HEAD OF LICENSING UK, LONDON

Sports passion: soccer/football, team sports, running, karate.

Favourite travel experience: Trinidad & Tobago. Why? I love the energy, colour, vibrancy and celebration of life. Difficult to compare.

Angelo Minoru Kawajiri


Designer - Model - Athlete, Tokyo Japan

Sports passion: track and field, sprint, soccer/football.

Favourite travel experience: Sorrento, Italy. Why? The most amazing landscapes, best food, best sea view and most awesome people I have ever seen.

Elina Lonchampt


Independent Advisor, Australia (Cybersecurity at Deloitte)

Sports passion: hiking, swimming, running, road cycling, skiing.

Favourite travel experience: Tasmania, Australia. Why? I hiked the 90km long Overland Track with great friends. It was a fun and rewarding adventure with incredible moments of happiness!


Kate Rodgers


Independent Advisor, USA (Brand marketing at INFOSEC INSTITUTE)

Sports passion: dancing, skiing, yoga, hiking, biking

Favourite travel experience: Denmark. Why? First time living abroad and emerging myself in a new culture. I discovered my love for biking and hygge!