Better By Sport Better By Sport

We Are Better By Sport

The Better by Sport® team is driven by curiosity, diversity, energy, experience, learning hunger and passion in Sport and Preventive Health. Our talent comes from all corners of the world, with an equally expansive network of design, digital media creation, computer engineering, life sciences, data science, economics, law, security, sport, travel, and business knowledge. Some of us have also worked for or consulted to world top technology, media and consumer sports brands like Intel, TSMC, Samsung, Deloitte, Fuji TV Pony Canyon, Nike Japan, Team Sky, BMC Racing, Jaybird as well as government organizations and institutions (Australian Federal Government, French Embassy in Australia, United Nations, International Olympic Committee – Medical and Scientific Commission).

J. Chris Lonchampt


Co-Founder, President and Chief Executive Officer, Global Sport Community Relations

Sports passion: alpine skiing, running, hiking, sailing, tennis, team sports.

Favourite travel experience: Japan. Why? I realized a dream on Hokkaido, professional ski instruction with passionate people and exploration of delicious seafood.

Didier Barani


Co-founder, Chief Science and Sport Officer, Europe

Sports passion: alpine skiing, ironman, mountain biking, hiking, team sports.

Favourite travel experience: North America. Why? a fabulous trip across the West, great moments of joy and happiness shared in family.

Bobby Julich OLY


Vice President of Business Development, USA

Sports passion: road cycling (2004 Athens Olympics Time Trial Medallist), mountain biking, golf, team sports and what ever sport my daughters want to play in the driveway or back yard.

Favourite travel experience: Japan. Why? I was mesmerized by the culture, customs, history, cuisine, technology and people.

Roger Hinkson


HEAD OF ENTERPRISE SALES AND CHANNEL PARTNERSHIPS, UK

Sports passion: soccer/football, team sports, running, karate.

Favourite travel experience: Trinidad & Tobago. Why? I love the energy, colour, vibrancy and celebration of life. Difficult to compare.

Kate Rodgers


Head of Marketing and Life Sciences Ecosystem, USA

Sports passion: dancing, skiing, yoga, hiking, biking

Favourite travel experience: Denmark. Why? First time living abroad and emerging myself in a new culture. I discovered my love for biking and hygge!

Angelo Minoru Kawajiri


Strategic Project Manager, Japan

Sports passion: track and field, sprint, soccer/football.

Favourite travel experience: Sorrento, Italy. Why? The most amazing landscapes, best food, best sea view and most awesome people I have ever seen.

Elina Lonchampt


Customer Experience Manager, Australia

Sports passion: running, hiking, swimming, road cycling, skiing.

Favourite travel experience: Tasmania, Australia. Why? I hiked the 90km long Overland Track with great friends. It was a fun and rewarding adventure with incredible moments of happiness!


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