Better By Sport Better By Sport

We Are Better By Sport

The Better by Sport® team is driven by curiosity, diversity, energy, experience, learning hunger and passion in Sport and Lifestyle Health. Our talent comes from all corners of the world, with an equally expansive network of design, life sciences, maths, engineering, data science, cyber security, law, finance, sport and business knowledge.
We have been working for or we consulted to world top digital technology, mobility, media and consumer sports brands like Google, Intel, Intel Capital, Nokia, Samsung, TSMC, Air Liquide, L’Oréal, Jaybird Logitech, GE Healthcare, Arthrex, Nike Japan, Fuji TV, Deloitte, McKinsey, Informa, as well as government organizations and institutions: Australian Federal Government, United Nations, Centre Cardio-Thoracique de Monaco, International Olympic Committee – Medical and Scientific Commission

J. Chris Lonchampt

Co-Founder, President CEO, Global Sport and Health

Sports passion: alpine skiing, running, hiking, sailing, tennis, team sports.

Favourite travel experience: Japan. Why? I realized a dream on Hokkaido, professional alpine ski instruction with a great team and seafood!

Didier Barani

Co-founder, Chief Science and Sport Officer, Monaco-Nice France

Sports passion: alpine skiing, ironman triathlon, mountain biking, hiking, team sports.

Favourite travel experience: North America. Why? a fabulous trip across the West Coast, great moments of joy and happiness shared in family.

Ghislaine Achalid


Sports passion: dance, running, French boxe, Jazz dance again!

Favourite travel experience: Patients' inner journey. Why? Human being can show unsuspected courage and grit!

Allen Clement


Sports passion: Ultimate Frisbee and team coaching, bouldering, snowboarding.

Favourite travel experience: Colombia. Why? I spent over two weeks backpacking with my four year old. Experiencing a new continent with her was amazing!

Pierre Guimard

General Manager USA, Tampa Florida

Sports passion: alpine skiing, soccer, hiking and tennis.
Favourite travel experience: Yellow Stone and Big Sky area. Why? It is a place where my family and I get away from everything and enjoy outdoor activities together such as skiing, hiking and seeing many natural wonders.

Bobby Julich OLY

Former Pro Cyclist Consultant, Atlanta area USA

Sports passion: road cycling (2004 Athens Olympics Time Trial silver medal), mountain biking, golf, team sports and what ever sport my daughters want to play in the driveway or back yard.

Favourite travel experience: Japan. Why? I was mesmerized by the culture, customs, history, cuisine, technology and people.

Roger Hinkson


Sports passion: soccer/football, team sports, running, karate.

Favourite travel experience: Trinidad & Tobago. Why? I love the energy, colour, vibrancy and celebration of life. Difficult to compare.

Angelo Minoru Kawajiri

Designer - Model - Athlete, Tokyo Japan

Sports passion: track and field, sprint, soccer/football.

Favourite travel experience: Sorrento, Italy. Why? The most amazing landscapes, best food, best sea view and most awesome people I have ever seen.

Elina Lonchampt

Independent Advisor, Canberra Australia (Cybersecurity at Deloitte)

Sports passion: hiking, swimming, running, road cycling, skiing.

Favourite travel experience: Tasmania, Australia. Why? I hiked the 90km long Overland Track with great friends. It was a fun and rewarding adventure with incredible moments of happiness!

Kate Rodgers

Independent Advisor, Madison Wisconsin USA (Brand marketing at INFOSEC INSTITUTE)

Sports passion: dancing, skiing, yoga, hiking, biking

Favourite travel experience: Denmark. Why? First time living abroad and emerging myself in a new culture. I discovered my love for biking and hygge!